Na’ím Anís Paymán is a Bahá’í of German and Iranian descent who grew up in Albania and later moved to the UK to pursue his studies. Paymán is a serial entrepreneur seeking to bring meaningful innovation to the world. While taking Natural Sciences at Gonville & Caius College at the University of Cambridge, he set up Peymans, a provider of short-term accommodation in Cambridge and Oxford. After graduating, he oversaw the growth of the company to a number of cities across the UK. To support the ongoing growth while retaining a high standard of service, he felt it necessary to adopt state-of-the-art software. After extensive research, Peymans were unable to find a software provider that met their real-world needs as multi-location serviced apartment providers, so Na’ím decided to start developing software by serviced apartment providers, for serviced apartment providers. Besides wanting to have a powerful Property Management System and Channel Manager, he also felt it important to create a piece of kit that enabled everyone to grow their direct bookings. Hence, Zeevou was born.